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Investment portfolios that grow with you

Selma builds and manages a personalised strategy for you – based on your life, goals and values. Choose the investment portfolio that fits best, and we'll handle the rest.

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Selma's investment portfolios

You get to choose between three base portfolios and add investment preferences.
  • Classic portfolio mockup on phone

    Classic portfolio

    Smart, global, and built for long-term growth. A widely diversified ETF portfolio that invests across all major global markets and asset classes. This is Selma's original portfolio – focused on balanced long-term growth.

Good to know

Things to keep in mind about Selma's classic portfolio

  • Globally diversified

    Designed using global market capitalisation

  • Personalised risk level

    The risk level and strategy is based on your personal investor profile

  • Long-term growth

    Built for growing your wealth over time

  • Hand holding phone with mockup of sustainable portfolio

    Sustainable portfolio

    Grow your wealth while supporting ESG values. This portfolio invests in global markets using ETFs that follow strict sustainability criteria. It’s built to help you reach your goals while investing responsibly.

    Learn more

Good to know

Things to keep in mind about the sustainable portfolio

  • Sustainable based on ESG

    ESG stands for Environmental, Social and Governance criteria

  • Globally diversified

    Same diversified strategy as the classic portfolio.

  • Puts your values first

    Ideal for value-driven long-term investors

  • Hand holding phone with income portfolio mockup

    Income portfolio

    Designed to generate regular income. This portfolio invests in ETFs that pay high dividends and interest across global markets. Instead of reinvesting, the income is paid out. You can then withdraw the cash and use the portfolio as a passive income stream.

Good to know

Things to keep in mind about the income portfolio

  • Current needs over growth

    Good option if you want to use your wealth now

  • Good for pensioners

    Ideal for pensioners or anyone wanting to build a passive income stream

  • Tax dividends correctly

    You pay income tax on dividends in Switzerland

Preferences

Add further customisations to your choice of base portfolio.
  • Mobile view of the Swiss bias customisation turned on

    Swiss bias: Increase the Swiss share in your portfolio

    You can apply a Swiss market bias to the Classic or Income portfolio. This increases the share of Swiss stocks up to 50% of the equity portion.

Good to know

Things to keep in mind about the Swiss bias preference

  • Reduces global diversification

    This will slightly increase the risk of your strategy

  • Useful if you prefer investments in CHF

    Saves costs if you often withdraw and use your gains in CHF.

  • Often chosen after withdrawing 2nd and 3rd pillar funds

    The money in your pension fund is heavily invested in Switzerland.

How it works

One, two, and go...

  • Illustration of a mobile phone with chat bubbles

    Chat with Selma

    Get your personalised strategy.

  • Illustration of a document with a checkmark

    Get ready

    Open your investment account at Selma.

  • Illustration of a computer with loading screen

    Edit portfolio

    Review and adjust the recommendation.

  • Illustration of thumbs up

    Confirm portfolio

    Start investing according to your preferences.

Photos of the Selma support team

Not sure what to choose?

Selma AI can help you figure out if you should choose certain customisations, but overall, it heavily depends on you and your preferences. Selma's financial experts are always happy to help you – simply reach out via chat or email.

Questions you may have

For which account at Selma can I customise the portfolio?

This feature is only available for investment accounts. Your pillar 3a at Selma is on a separate account with another partner bank (VZ Vermögenszentrum). For your pillar 3a you can freely choose between six different strategies.

Visit our FAQs