In the realm of financial service providers, Selma is a digital financial advisor. To give you the best overview of your investment options and what the differences are, we are launching this mini-series where Selma is entering the ring with banks, private bankers, DIY solutions, and robo-advisors. 🥊

In this unusual boxing match you learn more about the differences between banks and the digital finance assistant Selma.

Selma vs. Bank - Episode #1 

Are you wondering how your favorite financial advisor fared in 2022? Read about last year's accomplishments and uncover updates you might have missed! Let's start with some numbers and dive into the team, funding, and product updates together.

Are you wondering how your favorite financial advisor fared in 2022? Read about last year's accomplishments and uncover updates you might have missed!

It’s a wrap: Selma in 2022

Selma – your friendly bot who follows financial markets 24/7 – looks back at the year 2022 and draws some interesting conclusions.  

Selma looks back at the year 2022 and comes to some interesting conclusions.

Lessons from a difficult year

As Selma continues to grow as one of the Swiss’ favorite digital financial advisors, it’s important to us that we keep on offering easily accessible financial advice to everyone. About one-quarter of all Swiss residents live in the French-speaking Romandy – reason enough for Selma to learn a new language. Starting today, you can use Selma in French!

Do you speak French? Use Selma in French and feel comfortable investing in your mother tongue!

Salut! Selma speaks French

The goal of investing monthly is to reduce your risk over time. In order to benefit from cheaper prices you need to keep investing also when markets go down.

Monthly investing can be your best friend. Here you can find out why.

Why to invest monthly

Thinking about one's financial future and what life could look like after retirement is definitely not everyone’s cup of tea. Anyhow, pillar 3a has become sort of a must when it comes to retirement plans. Pillar 3a not only helps you to enjoy life after retirement, but is also a good way to save taxes.  💰

To give you a taste of everything pillar 3a we gathered the five most important things you should consider when thinking about putting money aside for retirement.

Pillar 3a – 5 Things you need to know

Selma – your friendly bot 🤖 who has statistics for breakfast – wants to put your fear of investment risks into context.

How risky is investing?

Ever wondered what Selma is all about? Good news - Patrik Schär, CEO of Selma Finance, answers the 8 most important questions about everything you need to know about Selma in (almost) 3 minutes. 

Patrik Schär, CEO of Selma Finance, answers the 8 most important questions in (almost) 3 minutes.

Everything you need to know about Selma

Winter is approaching and it is time to look back. 2022 has been a rough year for many people all over the world and the same for the financial markets. What does the future hold and should we be worried? Or are times like these actually an opportunity? 

What does the future hold for the financial market? Daniel and Thomas are answering your most burning questions in this video

Market Update October 22

Corona, Ukraine, Energy crisis - 2022 was and still is a very difficult year for many people all around the globe and also for the financial market. But is now actually a good time to start investing? 

Corona, Ukraine, Energy crisis. 2022 isn't a great year to start investing - or is it?

Crisis as a chance - Is now a good time to start investing?

Selma, your friendly bot, thinks that cool heads will prevail in the current difficult market environment. 

Selma, your friendly bot, thinks that cool heads will prevail in the current difficult market environment. Read here why this is so.

Market update: Don’t fear the winter

Probably, you expected bonds to compensate losses on company stocks. But inflation has made both suffer at the same time. Here you get to know why this is (by far) not the end of successful investing, and why gold has actually done a very good job of protecting your portfolio.

You are currently not a big fan of your portfolio because bonds and company stocks are not having a good time? Here you get to know why this is (by far) not the end of successful investing.

Who is afraid of inflation?

Selma has ramped up its Series A investment round. The additional CHF 7 million funding has been led by TX Ventures, the VC investment arm of TX Group. It also included significant investments by Sparrow Ventures, VC arm of Migros Group, as well as existing early investors from angel and seed rounds. This investment round shows that Selma Finance has flourished under challenging times and is presenting a valuable business case for Switzerland’s and Europe’s banking sectors. 

Selma has ramped up its Series A investment round. The additional CHF 7 million funding has been led by TX Ventures, the VC investment arm of TX Group.

Selma closes extended Series A funding round

All finance is complicated and boring? It doesn’t have to be - with the new Selma learning platform. With the new, fresh look, a lot of articles, tips and tricks you’ll definitely have fun learning about everything there is around finance. No need to ponder over weird terms and feeling like all finance topics require a finance degree. 🎓

All finance is complicated and boring? It doesn't have to be - with the new and fresh Selma blog.

The new Selma learning platform is here! 🥳 🎉 

Selma – your friendly, but dauntless and determined bot – has found that markets actually look more attractive again and sent a signal that part of your investments should be switched out of precious metals and into international companies.

Your friendly, but dauntless and determined bot – has found that markets actually look more attractive again and is switching parts of your investments.

Market update: Keep calm and carry on (investing)

Find out why compound returns marks your dog's birthday as a perfectly fine day to start investing. Given your dog's birthday is today.

Any day is a great day to start investing. Thanks to compound returns!

Investment time & compound return

Do you want to know more about how Selma’s algorithm managed your investment during the last quarter? Hear more about the special qualities of Selma’s algorithm in times of a crisis and learn how much Selma is investing in Russia. Further, the sustainability strategy got an update!

Check out our Market update for the first quarter in 2022

Market update: A challenging first quarter 2022

Russian attacks on Ukraine have brought new uncertain times. Selma team condemns the attack and stands with everyone affected by the war.

Uncertain times cause nervousness on markets – that’s unfortunately normal. Learn what this means for you and which actions to take to get the most out of your investments.

War in Ukraine: Should I be worried about my investments?

Once a year, everyone is facing the often dreaded taxes. Below find the most important facts and tips on how to conquer tax season. 💪

Find the most important facts and tips on how to conquer tax season. 💪

Tax season ≠ happy season

Growing your own money tree just didn’t work out and you are ready to make your money work for you? Here you find everything you need to know to become the best investor possible.

Here you find everything you need to know to become the best investor possible.

3 tips to make your investment journey smoother

2021 certainly had its ups and downs - join us for a little behind the scene at Selma summary.

Selma's 2021 in a nutshell

The financial industry is famous for its complex pricing and hidden fees. This practical price example gives you clarity.

How does Selma's price differs from the complicated fees of a classical bank. We got curious and took a close look.

Cost comparison: Selma vs. Swiss Bank 🇨🇭

Covid, inflation, market recoveries around the world, and the top principles! Let's dive into the last market update of 2021!

Last but not least our final market update 2021!

Market update: Learnings from 2021

In one of our recent blog articles we talked about why you should invest. You are maybe now at the point where you agree investing makes sense and you would like to try it but - how the #@&%*! do you make the best out of it? We assembled some tips and things you should keep in mind before you invest. 

We assembled some tips and things you should keep in mind before you invest. 

Start setting up your money for success

The thought of investing can be frustrating - it is complicated, complex and let’s be honest we all like to postpone this topic to a ‘better suitable time’. BUT your Investment can become your new best friend and you are just about to find out why.

Why is it smarter to invest than have money on a savings account? How does the inflation work? Find all answers here

Investing and why you should do it

Prefer to check your investments on the go? The Selma app has arrived. Celebrate the launch of the first Selma app with us!

Prefer to check your investments on the go? The Selma app has arrived.

The Selma app is here!

What influenced markets in the first half of 2021? How should you invest according to Selma? And what happened with crypto currencies?

Market update: corona, crypto and inflation

In this blog post we shine a light on sustainability. Here you get to learn about sustainable investing. What it is, what options you have and how sustainable investing at Selma works!

Learn what it means to invest sustainably and how you can do it at Selma

Sustainable investing in Switzerland

2020 will forever be remembered as the year the COVID19 crisis started - which in itself is a very good reason to turn the pages and try to forget 2020 as fast as possible, but behold – read this blog post to find out what you can learn from it.

2020 the year the COVID19 crisis started - read this blog post to find out what you can learn from it.

Market update: 2020, what a year!

Celebrating Selma’s investment round of 3.5 Mio CHF 🎉

Are you thinking about starting to invest now? Find out what you should be aware of, understand the risk and learn about the top tips to get started

How to start investing during turbulent times

If you google for the best time to start investing, you will always find tips – for good dates that have already passed.

The best time to invest is now. In this article you learn why.

When is the best time to invest?

When planning to invest money, you find a wide range of options to get you started. First, you need to decide how much you’d like to do on your own, and what steps you’d like to “outsource” to a service or a human being. Depending on your decision, you can start comparing prices, tools, and services. Today you’ll learn about three different options: Robo-advisors and private bankers, and Selma.

Learn how Selma combines the services of a robo-advisor and a private banker

How does Selma differ from a classical robo-advisor? 🤖💸

Find out everything there is about investing in Switzerland. Learn how much you should invest, get insights in different investment products and get started.

Investing money in Switzerland: How to get started

Is a 28-year-old marketing consultant supposed to invest her money the same way as a 55-year-old university professor? 🤔

Every life situation is different - and your investment plan should consider this.

How does Selma decide on my optimal investment plan?

We asked our client Dominik about his views on Selma and his experiences with investing in the past. 💸

"I couldn't find a catch at Selma"

It's easy to say that keeping cash in a Swiss bank account is safe, but at what cost? The interest rates are almost non-existing, but at least you are left with what you had. Right?

Keeping your money on a bank account is safe, but what does it cost you in the end?

What are the costs of keeping money in a bank account?

We asked our client Sophie about her views on Selma and her experiences with investing. 💸

"Selma takes care of everything"

We asked our client Alain about his views on Selma, the financial world and his top tips on how to invest. 💸

"A team that is always doing their best"

Investing can be frustrating, boring and expensive. It doesn't have to be. Here you'll find tips, tricks and posts that will help you to do the best with your money. 😊