Tailored investing, effortlessly managed by Selma
Get a long-term investment plan that fits
The more assets you have, the more complex your situation becomes. Selma creates your long-term portfolio that matches your situation and your personal needs.
Connect with Selma's expertsBook your call today
Clients who plan to invest 150'000+ CHF with Selma, are invited to start by talking to one of Selma's financial experts. Discuss your risk profile, and the strategy Selma suggests before investing, or ask any questions about the service. Available in English and German.
Keeping your investments in perfect balance
The financial world and your life is in constant change. Selma keeps an eye on both. We automatically rebalance your portfolio to ensure your risks stay in check.
Personalized advice in your pocket
Selma keeps an eye on your situation and gives you advice on how to build your wealth more effectively. Get a clear suggestion on how to get started and on how to build you wealth over time.
Meeting you where you're at
Selma's team of experts is always looking forward to helping you. Book a call, reach out via live chat and email, or head to the help-center to find answers by yourself.
Let Selma manage your wealth for you
Free up time and let Selma watch over your investments, so you can relish life's moments without missing a beat in your financial growth.
360° view over your investments
At Selma we fine-tune your investment plan to your life's journey, ensuring your investments are in perfect balance with you.
A truly diversified portfolio
Selma builds your investments based on a global market portfolio. Helping you to efficiently spread your risk across the globe and asset classes. Learn more here.
Automated rebalancing & risk management
Your life and the financial market is never standing still. Selma keeps an eye on both and manages your investments automatically. Learn more here.
Protected by Swiss banks 🇨🇭
Your money are stored at your personal bank accounts with Selma's partner banks Saxo Bank (Switzerland) and VZ Vermögenszentrum in Switzerland.
Our happy customers
More than 300 reviews at Google
Selma shows that it can be easy to invest money, fair price, fast response although everything is online. Swiss company. With my traditional large bank complicated and more expensive. That's why I have chosen Selma and can recommend it.
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
straight forward and interesting solution for people who don't have time and exp. to manage their own portfolio. The Selma crew is really helpful and answers very quickly
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Great way to invest. They have a very good and simple interface where transparency and simplicity reign
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
No stress, no effort investing for newbies. Just put your money in and let the Selma take care of the rest.
New customer here , so I can’t talk about return / investment ratio. But the BEST customer service I’ve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!
Very easy to invest! Highly recommended since it is very easy to invest.
Download the Selma mobile app
Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.
Questions you may have
Is now a good time to invest?
Nobody can predict how the financial market will develop in the coming days or months. However, time in the market beats always timing the market. Therefor, today is a perfectly good to start if you plan to invest for the long-term. We recommend to invest regularly (for example monthly). This way you can spread your risk and build up your wealth over time.
How much does Selma cost?
What is Selma’s 100% no kickback policy?
How is my investment safeguarded?
Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.