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Wealth management made simple

The larger your wealth grows, the more complex it gets to manage your investments. Let Selma take over. Specialized services are available for 150'000 CHF or more.

Book a call to get started
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Featured in

  • Selma Finance HZ
  • Selma Finance Finanz und Wirtschaft
  • Selma Finance SRF
  • Selma Finance Luzerner Zeitung
  • Selma Finance NZZ
  • Selma Finance Moneyland

Tailored investing, effortlessly managed by Selma

This is how it works:
  • A picture of a chat with Selma on a mobile phone

    Let's review your financial situation together

    Start with a short chat with Selma and get an individual plan. Additionally, you can book a call with one of Selma's financial experts and review your plan together.

    Book your call today
  • A picture of Selma investment plan on a mobile phone

    Get a long-term investment plan that fits

    The more assets you have, the more complex your situation becomes. Selma creates your long-term portfolio that matches your situation and your personal needs.

  • A picture of Selma AI screen on mobile phone

    New: AI-powered financial advice

    With the support of AI, Selma guides you through your financial journey, providing helpful tips, analyses, and answers to your questions along the way.

    Learn more
  • A picture of Selma plan review screen on mobile phone

    Keeping your investments in perfect balance

    The financial world and your life are in constant change. Selma keeps an eye on both and automatically rebalances your portfolio to ensure your risks stay in check.

Selma Finance Experts

Meeting you where you're at

Selma's team of experts is always looking forward to helping you. Book a call, reach out via live chat and email, or head to the help center to find answers by yourself.

Selma investors

  • Selma Finance investor Migros Group
  • Selma Finance investor TX Ventures

Let Selma manage your wealth for you

Free up time and let Selma watch over your investments, so you can relish life's moments without missing a beat in your financial growth.

  • 360° view of your investments

    At Selma we fine-tune your investment plan to your life's journey, ensuring your investments are in perfect balance with you.

  • A truly diversified portfolio

    Selma builds your investments based on a global market portfolio. Helping you to efficiently spread your risk across the globe and asset classes. Learn more here.

  • Automated rebalancing & risk management

    Your life and the financial market are never standing still. Selma keeps an eye on both and manages your investments automatically. Learn more here.

  • Protected by Swiss banks 🇨🇭

    Your money is stored at your personal bank accounts with Selma's partner banks Saxo Bank (Switzerland) and VZ Vermögenszentrum in Switzerland.

Our customers


More than 350 reviews at Google

Download the Selma mobile app

Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.

Questions you may have

Is now a good time to invest?

Nobody can predict how the financial market will develop in the coming days or months. However, time in the market beats always timing the market. Therefore, today is a perfectly good day to start if you plan to invest for the long term. We recommend investing regularly (for example monthly). This way you can spread your risk and build up your wealth over time.

Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.

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