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management made simple

The larger your wealth grows, the more complex it gets to manage your investments. Let Selma take over that worry. Specialized services are available for 150'000 CHF or more.

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Wealth Management made simple

Featured in

  • Selma Finance HZ
  • Selma Finance Finanz und Wirtschaft
  • Selma Finance SRF
  • Selma Finance Luzerner Zeitung
  • Selma Finance NZZ
  • Selma Finance Moneyland

Tailored investing, effortlessly managed by Selma

That’s how it works:
  • Get a long-term investment plan that fits

    Get a long-term investment plan that fits

    The more assets you have, the more complex your situation becomes. Selma creates your long-term portfolio that matches your situation and your personal needs.

  • Let’s review your financial situation together

    Connect with Selma's experts

    Clients who plan to invest 150'000+ CHF with Selma, are invited to start by talking to one of Selma's financial experts. Discuss your risk profile, and the strategy Selma suggests before investing, or ask any questions about the service. Available in English and German.

    Book your call today
  • Keeping your investments in perfect balance

    Keeping your investments in perfect balance

    The financial world and your life is in constant change. Selma keeps an eye on both. We automatically rebalance your portfolio to ensure your risks stay in check.

  • Personalized advice in your pocket

    Personalized advice in your pocket

    Selma keeps an eye on your situation and gives you advice on how to build your wealth more effectively. Get a clear suggestion on how to get started and on how to build you wealth over time.

Selma Finance Experts

Meeting you where you're at

Selma's team of experts is always looking forward to helping you. Book a call, reach out via live chat and email, or head to the help-center to find answers by yourself.

Selma investors

  • Selma Finance investor Migros Group
  • Selma Finance investor TX Ventures

Let Selma manage your wealth for you

Free up time and let Selma watch over your investments, so you can relish life's moments without missing a beat in your financial growth.

  • 360° view over your investments

    At Selma we fine-tune your investment plan to your life's journey, ensuring your investments are in perfect balance with you.

  • A truly diversified portfolio

    Selma builds your investments based on a global market portfolio. Helping you to efficiently spread your risk across the globe and asset classes. Learn more here.

  • Automated rebalancing & risk management

    Your life and the financial market is never standing still. Selma keeps an eye on both and manages your investments automatically. Learn more here.

  • Protected by Swiss banks 🇨🇭

    Your money are stored at your personal bank accounts with Selma's partner banks Saxo Bank (Switzerland) and VZ Vermögenszentrum in Switzerland.

Our happy customers


More than 300 reviews at Google

Download the Selma mobile app

Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.

Questions you may have

Is now a good time to invest?

Nobody can predict how the financial market will develop in the coming days or months. However, time in the market beats always timing the market. Therefor, today is a perfectly good to start if you plan to invest for the long-term. We recommend to invest regularly (for example monthly). This way you can spread your risk and build up your wealth over time.

Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.

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