Let’s change the way how investing is done.
Why we started
Investing money should be easy to understand, fast, fairly priced and exciting. We’re building Selma so that anyone can enjoy investing —regardless if you’re a pro or just starting up.
Work on what’s important for our clients
Encourage independent & flexible work
Take client feedback seriously
Our core values
We believe the financial industry needs more transparency, empathy, simplicity and ability to listen more. This is why we keep building Selma, with the ones that matter most. People like you.
Two worlds united - Swiss banking with Nordic design and technology.
The people behind Selma
A group of great professionals who work hard for the profitability of your money.
All these people know that Selma deserves to be reckoned with.
Join the team
An international team is waiting for you, join and help us to make investing an easy and everyday thing.
Discover more about selma