Why does Selma exist?
We believe investing should be simple and accessible. But investing itself isn’t the goal. What matters is helping people make good decisions about their money – with clarity, confidence and a plan that fits their life.
What matters to us
When it comes to investing, honesty and transparency are essential to us. You should understand what’s happening and why. That’s why we combine technology developed in Switzerland with Finnish design: behind the scenes, things can be complex – for you, they should stay simple, clear and easy to understand.
The people behind Selma
A team working together every day to make investing simpler, more personal and more transparent.
The investors
All these people know that Selma deserves to be reckoned with.
Our community helps us build
Our clients come first
We encourage independent & flexible work
We take feedback seriously
16,000+
happy clients
20+
team members
4.6
Google Rating
2 Offices
In Zurich and in Helsinki
Good wealth management shouldn’t be exclusive. That’s exactly why we founded Selma.
Patrik Schär
CEO at Selma
Join the team
An international team is waiting for you, join and help us to make investing an easy and everyday thing.