Investing with your digital assistant
Open your account online, within minutes.
Chat with Selma
Selma takes a look at your financial big picture and learns how to structure your finances.
Get your plan
Selma crafts a personal investment plan that fits to your life and finances.
Open your account
All you need is your ID, passport and your smartphone. Everything happens online.
Selma buys, sells and takes care of your money for you, for years to come.
Selma's happy clients
More than 200 reviews on Google
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Great robo-advisor, easy to use, fast and accessible for small investor.
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
No stress, no effort investing for newbies. Just put your money in and let the Selma take care of the rest.
New customer here , so I can’t talk about return / investment ratio. But the BEST customer service I’ve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!
The perfect solution for "no headache" robo advisory
Very easy to invest! Highly recommended since it is very easy to invest.
Get help from your assistantLearn about Selma
Chat with Selma to learn how to start investing. Find out how to split your cash, how much risk you can take or how to make sure your finances and investments on different accounts all fit together. She will then take care of your money, for years to come.
Start investing for your futureStart investing
Get your individual investment plan that adapts to changes on markets and in your life. Selma puts together a global, low-cost mix of investments that works for savings plans, small starting sums and bigger investments.
Invest for your retirementGet your pillar 3a
Open a pillar 3a account with Selma to grow your wealth while saving on taxes on a yearly basis. Selma recommends a pillar 3a plan with the right amount of risk that fits your life.
Your money is secure at Selma.
Reliable partners and great technology protects your wealth.
Protected by Swiss banks 🇨🇭
Your money and your investments are stored at your personal bank accounts with Selma's partner banks Saxo Bank (Switzerland) and VZ Vermögenszentrum in Switzerland.
Safe-guarded by technology
Secure your Selma account with two-factor authentication, SMS code, face recognition and fingerprint ID. You're controlling your money.
Regulated financial service
Selma Finance AG is regulated as an independent Financial Advisor in Switzerland.
Bank grade data encryption
The security of your data is important. Your data is treated with utmost care, stored in highly secure data centers and always encrypted in-flight.
4.8 star review
Best Swiss startup in 2019
Geneva Wealth Tech Award
4.8 star review
4.8/5 score in 2020
Questions you may have about investing with Selma
Can I withdraw money or close my account at any time?
Yes! You can withdraw money or close your account at any point. Note that selling your investments and transferring the money to your account at another bank can take up to one week. Withdrawing money or closing your account is included in Selma's fee and doesn't cause additional costs.
What kind of investment products does Selma use?
Is there a minimum investment amount?
How do I deal with taxes?
Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.