A plan for your wealth
Investing your savings, building up pillar 3a or planning for retirement? Selma creates a plan around you, invests your money and takes care of it. With financial experts to help whenever you need them.
Create your free plan
K-Geld comparison winner 2026
Best net return
Cheapest investment app with advice
moneyland.ch, 2022
Google reviews
More than 400 reviews
Trustpilot
4.6 out of 5 stars
First the plan. Then the portfolio
A plan that fits your life.
Create your free planStarting your career, raising a family or getting ready to retire? Tell Selma about your money and your plans in a short chat. Selma works out how much to keep in reserve, how much to invest and what level of risk suits you.
A portfolio built for you
Explore our portfoliosSelma creates a portfolio with low-cost ETFs, spread across markets and asset classes. Want to make it your own? Choose sustainable investments, a stronger Swiss focus or a small crypto allocation.
Selma handles the day-to-day
Selma invests your contributions, keeps an eye on your portfolio and rebalances it when needed. You get on with life. Selma takes care of your investments.
Selma AI by your side. Real people when you need them.
Discover Selma AISelma AI knows your plan and investments. Ask questions, get personalised insights and find out what your money could do for you â anytime. And for bigger decisions, or whenever you'd rather talk, our financial experts are here.
Featured in
Trusted by over 16,000 clients
More than 400 reviews on Google
Martin St
straight forward and interesting solution for people who don't have time and exp. to manage their own portfolio. The Selma crew is really helpful and answers very quickly
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Silvan KrĂ€henbĂŒhl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Ălvaro Nussbaum
Great way to invest. They have a very good and simple interface where transparency and simplicity reign
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Prathamesh Thakur
No stress, no effort investing for newbies. Just put your money in and let the Selma take care of the rest.
Terry Sullivan
New customer here , so I canât talk about return / investment ratio. But the BEST customer service Iâve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!
Christos Tsiaras
Very easy to invest! Highly recommended since it is very easy to invest.
Christoph Koch
Selma shows that it can be easy to invest money, fair price, fast response although everything is online. Swiss company. With my traditional large bank complicated and more expensive. That's why I have chosen Selma and can recommend it.
Ready for your personal investment plan?
Create your plan for free, with no obligation. You decide if and when to invest.
Frequently asked questions
Creating your plan is free. If you invest with Selma, you pay 0.68% to 0.42% a year depending on the amount invested, with no trading or bank fees. Your investment account and your pillar 3a count together for this. The ETFs' product costs come on top.
Can I speak to a financial expert?
Where is my money held?
Can I withdraw my money at any time?
Can't find an answer? Visit Selma's FAQs or contact our team directly.