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Your finances done right

Chat with Selma and start investing today. Your financial assistant helps you with advice throughout your life.

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More than 300 reviews
Happy clients


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Investing with your digital assistant

Open your account online, within minutes.

  • Chat with Selma

    Chat with Selma

    Selma takes a look at your financial big picture and learns how to structure your finances.

  • Get your plan

    Get your plan

    Selma crafts a personal investment plan that fits to your life and finances.

  • Open your account

    Open your account

    All you need is your ID, passport and your smartphone. Everything happens online.

  • Lean back

    Lean back

    Selma buys, sells and takes care of your money for you, for years to come.

Selma's happy clients


More than 300 reviews on Google

  • Get help from your assistant

    Get help from your assistant

    Chat with Selma to learn how to start investing. Find out how to split your cash, how much risk you can take or how to make sure your finances and investments on different accounts all fit together. She will then take care of your money, for years to come.

    Learn about Selma
  • Start investing for your future

    Start investing for your future

    Get your individual investment plan that adapts to changes on markets and in your life. Selma puts together a global, low-cost mix of investments that works for savings plans, small starting sums and bigger investments.

    Start investing
  • Invest for your retirement

    Invest for your retirement

    Open a pillar 3a account with Selma to grow your wealth while saving on taxes on a yearly basis. Selma recommends a pillar 3a plan with the right amount of risk that fits your life.

    Get your pillar 3a

Your money is secure at Selma.

Reliable partners and great technology protects your wealth.

  • Protected by Swiss banks 🇨🇭

    Your money and your investments are stored at your personal bank accounts with Selma's partner banks Saxo Bank (Switzerland) and VZ Vermögenszentrum in Switzerland.

  • Safe-guarded by technology

    Secure your Selma account with two-factor authentication, SMS code, face recognition and fingerprint ID. You're controlling your money.

  • Regulated financial service

    Selma Finance AG is regulated as an independent Financial Advisor in Switzerland.

  • Bank grade data encryption

    The security of your data is important. Your data is treated with utmost care, stored in highly secure data centers and always encrypted in-flight.

  • 4.7 star review

    Selma Finance Review Google
  • Rising star 2022

    FinTech Innovators Report

  • 4.8 star review

    Selma Finance App Store
  • 4.8/5 score in 2020

    Finanz-Innovator Preis

    Selma Finance Award Finanz-Innovator Preis

Questions you may have about investing with Selma

Can I withdraw money or close my account at any time?

Yes! You can withdraw money or close your account at any point. Note that selling your investments and transferring the money to your account at another bank can take up to one week. Withdrawing money or closing your account is included in Selma's fee and doesn't cause additional costs.

Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.

Visit FAQs

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Download the Selma mobile app

Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.