A plan for your wealth
Whether you're investing your money, saving for retirement with pillar 3a or investing your pension capital, Selma is with you at every stage of life. With a personal investment plan, automated wealth management and financial experts by your side.
Create your free plan
K-Geld comparison winner 2026
Best net return
Cheapest investment app with advice
moneyland.ch, 2022
Google reviews
More than 400 reviews
Trustpilot
4.6 out of 5 stars
First, the plan. Then, the portfolio.
A plan that fits your life.
Create your free planStarting your career, raising a family or preparing for retirement? In a short chat, you tell Selma where you are in life and what you're planning. Selma then creates your personal investment plan: how much to keep in reserve, how much to invest and the level of risk that suits you.
A portfolio built around you.
Explore our portfoliosBased on your plan, Selma builds a diversified portfolio of low-cost ETFs. You can tailor it to your preferences, whether that's sustainable investing, a stronger Swiss focus or a small allocation to crypto.
Selma takes care of the day-to-day.
Selma invests your contributions, keeps an eye on your portfolio and rebalances it when needed. You can get on with life while Selma looks after your investments.
Selma AI by your side. Real people when you need them.
Discover Selma AIWith Selma AI, you have a personal financial assistant at your fingertips. It understands your financial situation, answers your questions and offers personalised insights and tips. Prefer to speak to someone? Our financial experts are here for you.
Featured in
Trusted by over 16,000 clients
More than 400 reviews on Google
Martin St
straight forward and interesting solution for people who don't have time and exp. to manage their own portfolio. The Selma crew is really helpful and answers very quickly
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Silvan KrĂ€henbĂŒhl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Ălvaro Nussbaum
Great way to invest. They have a very good and simple interface where transparency and simplicity reign
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Prathamesh Thakur
No stress, no effort investing for newbies. Just put your money in and let the Selma take care of the rest.
Terry Sullivan
New customer here , so I canât talk about return / investment ratio. But the BEST customer service Iâve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!
Christos Tsiaras
Very easy to invest! Highly recommended since it is very easy to invest.
Christoph Koch
Selma shows that it can be easy to invest money, fair price, fast response although everything is online. Swiss company. With my traditional large bank complicated and more expensive. That's why I have chosen Selma and can recommend it.
Ready for your personal investment plan?
Create your plan for free, with no obligation. You decide if and when to invest.
Frequently asked questions
Creating your plan is free. If you invest with Selma, you pay 0.68% to 0.42% a year depending on the amount invested, with no trading or bank fees. Your investment account and your pillar 3a count together for this. The ETFs' product costs come on top.
Can I speak to a financial expert?
Where is my money held?
Can I withdraw my money at any time?
Can't find an answer? Visit Selma's FAQs or contact our team directly.