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Make your money work for you

With Selma, you will get an investment plan that fits your life and goals, and the support of an AI-powered financial advisor. Get started in minutes and let your money work for you.

Get started for free


More than 350 reviews
Happy clients
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    New: AI-powered financial advice

    With support of AI, Selma guides you through your financial journey, providing helpful tips, analyses, and answers to your questions along the way. Selma AI feature is exclusively available in Selma's mobile app.

    Learn more

Selma is the perfect solution for you if ...

Reliable partners and great technology protect your wealth.

  • You want to invest for the long term

    At Selma, we recommend an investment horizon of 5-10 years, allowing your investments the time they need to mature and weather market fluctuations.

  • You want a globally diversified portfolio

    We don’t believe in stock picking. With Selma you will invest in globally diversified portfolio that is tailored to your unique situation.

  • You value transparency and independence

    Selma operates as an independent Financial Advisor , which means we prioritise your interests. There are no hidden fees or kickbacks.

  • You want your portfolio managed by experts

    At Selma, we don't just set up a portfolio for you; we manage it for you, ensuring it aligns with market movements and your evolving needs.

Selma investors

  • Selma Finance Migros Group
  • Selma Finance investor TX Ventures
  • 4.6 star review

    Selma Finance Review Google
  • Rising star 2022

    FinTech Innovators Report

  • 4.8 star review

    Selma Finance App Store
  • 4.8/5 score in 2020

    Finanz-Innovator Preis

    Selma Finance Award Finanz-Innovator Preis

How it works

Start your investing journey in 5 minutes

  • Illustration of a mobile phone with chat bubbles

    Chat with Selma

    Sign up and chat about your financial situation and investment goals.

  • Illustration of a document with a checkmark

    Get your plan

    Selma crafts a personal investment plan that is tailored to you.

  • Illustration of a computer with loading screen

    Open your account

    All you need is your ID or passport and your smartphone.

  • Illustration of thumbs up

    Lean back

    And let Selma do the work for you!

Selma's happy clients


More than 350 reviews on Google

Questions you may have about investing with Selma

Can I withdraw money or close my account at any time?

Yes! You can withdraw money or close your account at any point. Note that selling your investments and transferring the money to your account at another bank can take up to one week. Withdrawing money or closing your account is included in Selma's fee and doesn't cause additional costs.

Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.

Visit FAQs

Download the Selma mobile app

Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.