An investment plan that fits to your life for decades
Start with an investor profile
Selma figures out what kind of low-cost, ready-to-buy investment mix fits your financial situation while keeping an eye on your financial life —your savings, mortgages, apartments you own and other investments you have, and makes sure your risk and investments keep fitting your life. When you update your investor profile, Selma checks and makes sure your plan still fits your life.
Automatically get a broad, global plan
To manage risk well, it's best to spread your investments around the world, but also across different asset classes. Selma does all of this for you and uses investment products that let you invest in many things at once. For that, Selma uses Exchanged Traded Funds (ETFs).
Hand over the management
When markets or valuations of markets around the world move, Selma adjusts your investments. No need to scan financial newspapers, your digital assistant enjoys her hobby and keeps calculating what's best for your money. She also buys or sells if long-term calculations decide it's best.
Automate investing large sumsLearn more about larger sums
Selma automatically splits your investments over months to make sure you get the best possible average purchase price. This allows you to invest a larger sum without a lot of planning on your side and just watch while Selma puts your money to work.
Opt for sustainable investmentsLearn more about sustainability
Would you like to do make sure your money supports "good" organisations while invested? At Selma you have the option to turn on a filter which excludes certain companies. Let Selma know about your preference, she will adapt your plan.
Your personal investor for one monthly fee
Get your friendly personal digital investor to take care of your investments for one monthly payment.
Start already with 2'000 CHF
And add money starting from 100 CHF.
Invest how it fits you best
Monthly or occasionally. Your money is automatically invested as soon as you transfer it to your account.
Secure bank account
The account in your name, and your money kept by Saxo Bank.
Invest in stock listed ETFs that keep your costs low.
Covered by simple monthly fee
A transparent fee that covers it all.
Open an account in minutes. Available for +18 years old Swiss residents.
Take out money without cost
Withdraw or close your account at any time. It usually takes 3–4 days until investments are sold and transferred back to you.
See what's happening at any time
Keep an eye on all transactions Selma is doing for you 24/7. Access your account via web and mobile.
Ping the Selma crew via live chat with any questions.
Put your money to work for you
An investment needs time to grow, so the longer your money is in the market, the more chances you have to grow your investments. Invest for the long run and take full advantage of the benefit of compounding interest.
Chart is a hypothetical comparison and shows you the development of your investments with an average return of 7% per year. Investing comes always with the risk of loss and performance is not guaranteed. Learn more in our FAQs.
Selma's happy clients
More than 200 reviews on Google
If you have some money - whether little or a lot - to invest in the long term that should grow passively without having to deal with the stock market and such, but you expect transparency, information and tailoring to your risk tolerance, then Selma is the right place...
I've only had good experiences. Quick and professional answers to all questions. I've even made a profit. Simple and traightforward, even for people who don't know much about investments. Keep it up! :)
Probably the easiest and most-comfortable way to invest in ETF. Especially for someone who is not a professional investor, stock-market guru and is not planning to become one. It is automated, user-friendly and newbie-approved. Highly recommended!
Selma is exactly what I was looking for. An alternative to the rigid and dusty products of the banks. It is transparent, flexible and adapted to my needs!
Start investing in minutes
Chat with Selma and join to more than 7'000 happy investors.