Share Selma, share lower fees
Combine your invested assets with people you trust to move into a cheaper Selma fee tier.
Start your Selma Family
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How it works
You will find Selma Family in the Selma app for iOS or Android.
Start a Selma Family
Navigate to your Profile > Pricing > Family.
Invite members
Share your personal invitation link or QR code.
Pay lower fees
Your new fee is based on the total amount of assets.
Invest individually, benefit collectively
Come together in a Selma Family and save on fees.
Selma Family in practice
Move to lower fee tiers
The Selma fee is based on how much money you invest across your accounts at Selma.
By inviting friends and family to join, you can move up to lower fee tiers faster – together.
Reaching the next fee tier happens automatically
Two people have each invested 30,000 and are therefore both in the highest fee bracket at 0.68%. By starting a family together, their assets add up to CHF 60,000. That's enough to unlock the next price level, and they both enjoy the lower fee of 0.55%!
Your personal financial assistant for one monthly fee.
Get relevant and personalised advice throughout your time of investing with Selma.
Learn what to do with your savings
Selma looks at your financial big picture and recommends how much money to invest and chooses an investment plan for you.
Rely on Selma to watch over your money
Selma keeps an eye on financial markets and buys, sells and manages your investments for you.
Keep an overview of your costs
One transparent monthly fee to manage your investments.
Get clarity when tax season comes around
Selma provides you with a yearly tax report which allows you to correctly tax your investments with ease.
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Selma Family | Frequently asked questions
To make the feature work, some basic information is shared among all members. This means members of your Family will have access to: Your name, your pricing tier, and the total worth of the Selma Family. That way Family members would be able to calculate the amount of your invested assets. No other details from your account are shared. 🔒
Who can I invite – only family or also friends?
I'm already a client – how do I join someone else's family?
Find out how Selma Family works