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Get your wealth ready for retirement

Plan today how your wealth will support you in retirement: with a portfolio tailored to your needs and a clear withdrawal strategy. As a Migros Group employee, you'll receive a 150 CHF welcome bonus and an exclusive personal financial analysis.

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4.6

More than 350 reviews
+16'000
Happy clients
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  • Start with a clear plan

    45% of people in Switzerland withdraw their pension as a lump sum. This often comes with some of the biggest financial decisions of your life. What you need here is structure – not spontaneity – because a shorter investment horizon leaves less room for mistakes.

New principles apply in retirement

But how do you actually put this into practice? There are a few key principles that matter for everyone in retirement.

  • Secure liquidity first

    Always keep a financial buffer in your account. This ensures you're prepared for the unexpected – without having to sell investments during market downturns.

  • Choose risk consciously and diversify

    A shorter investment horizon means less time to recover from losses. Diversifying across asset classes and regions makes your portfolio more stable and resilient.

  • Balanced, with a Swiss focus

    If your day-to-day life is in Swiss francs, it makes sense to keep part of your investments in Switzerland. This helps reduce currency risk.

  • Define a clear withdrawal plan

    In retirement, your wealth becomes your income. That's why a clear withdrawal plan is essential: how much can you withdraw regularly without running out of money too soon?

  • Selma creates a personal plan for you

    Whether you want to stay flexible, build reserves, or continue growing your wealth, Selma brings together all the information about your situation and creates a structured plan tailored to you.

    Start directly in the app

How Selma works

Selma is a FINMA-regulated digital wealth manager from Switzerland, trusted by over 16'000 clients. It combines a modern app-based experience with personalised support – for investing before retirement and beyond.
  • A portfolio that truly fits you

    With Selma, you get a portfolio designed for your life stage. Globally diversified, built for stability, and implemented at low cost – so your wealth keeps working for you, even when your income stops.

    Get your portfolio
  • Wegleitung auf einer Zeitachse

    Your personal retirement guide

    In a free (and non-binding) consultation for Migros employees, you'll review your situation with Selma's financial experts and receive a clear plan for how to structure and use your pension assets.

    Book a free consultation
  • Mobile Ansicht von Zuweisungsänderungen

    Professional wealth management

    Selma manages your investments for you, ensuring your portfolio always aligns with both the market and your life situation. In the app, you stay in control – with clear insights and personalised tips to optimise your investments.

  • KGeld Vorschau

    Independently ranked #1

    In 2026, Selma was ranked #1 in Switzerland for investing pension assets. The key factors: low costs and strong net returns.

    Learn more
  • Exclusive bonus for Migros employees

    Use the code “Migrosx150” when opening your account and receive a 150 CHF bonus. 😎 The bonus is paid out over 12 months in four instalments.

Get started and invest when you're ready

Sign up and use the code "Migrosx150" when opening your account.

Selma's happy clients

4.6

More than +350 reviews on Google

Do you have questions?

How do I receive my bonus?

Use the code "Migrosx150" when opening your account. The bonus is paid in four instalments every three months.

Selma's support team is always here for you.

Go to FAQs

Start with your bonus!

Get your personalised investment plan in just five minutes. Open your Selma investment account using the promo code "Migrosx150" and receive 150 CHF as a bonus.