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Celebrating Selma’s investment round of 3.5 Mio CHF 🎉

by: Carina Wetzlhütter3 min read

Celebrating Selma’s investment round of 3.5 Mio CHF 🎉

Selmas has followed the vision to make investing easy and accessible for everyone since the day of the company’s launch. With Sparrow Ventures and TX Group, two well known Swiss companies have decided to invest in Selma and join on the journey to make high-quality financial advice more accessible, affordable and friendlier for everyone. 🤓

The new funding will allow Selma to develop further, boost growth and help launch new innovative products and services. Learn more about the plans and what it means for you in this post.

Why did TX Group and Sparrow Ventures invest in Selma?

Samuel Hügli, Head Technology & Ventures and member of the Group Management of the TX Group said, “Selma Finance is another important addition to our existing fintech portfolio, which we are continuously expanding. We will provide active support with our expertise in the areas of technology, data analytics, marketing, product and business development. We have found the team around Patrik Schär convincing with their vision of making financial advice simple and accessible. I look forward to working together.”

"Selma is an exciting wealth-tech-startup that creates unparalleled new accessibility to professional investing and retirement planning services. The founders of Selma and their team have already demonstrated that there is demand for such a solution on the Swiss market. They are therefore in a great position to address this even better in the future. We are delighted to support Selma on their journey and are looking forward to the upcoming collaboration and working together", says Lorenz Lüchinger, CFO of Sparrow Ventures.  

What impact will it have for you and Selma’s future?

With the new investors joining, Selma will stay fully independent, but the partnerships might speed up the development of new, highly wished for features on Selma’s roadmap.

Furthermore, the investment will be used to further increase Selma’s team (in February alone Selma hired two new employees, and we’re still hiring!) and make sure more features are launched. 🎉

More information about Selma’s new investors

About TX Group

The TX Group is a network of digital platforms in Switzerland offering information, orientation, entertainment and services to its users every day. The TX Group consists of four independent companies: TX Markets comprises the classifieds and marketplaces; Goldbach stands for advertising marketing in Switzerland, Germany and Austria; 20 Minuten combines the commuter media in Switzerland and abroad; Tamedia leads the paid daily and weekly newspapers and magazines into the future.

About Sparrow Ventures

Sparrow Ventures is a Zurich-based venture builder and growth equity investor. With a unique organizational structure and an experienced team of business-driven experts, Sparrow Ventures focus lies on building and investing in companies in a multitude of relevant fields, in particular E-commerce, FinTech, Logistic Tech, Digital Health and Happiness, Community & Lifestyle. Sparrow Ventures is an autonomous operating subsidiary of Migros – one of the largest retailers in Europe.

About the author

Carina Wetzlhütter

Carina makes technology understandable. As the former marketing lead of a complex software product, she joined Selma to help explain finance in a more human way. Winter being her favorite season, she loves ❄️ and 🎿