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Crowdinvesting is here!

Sonja Egger
by: Sonja Egger5 min read

Dislcaimer: Do not invest unless you're prepared to lose all the money you invested. 

Rumour has it you can become a Selma shareholder. It is true! We are extremely thrilled to announce the start of our crowdinvesting campaign for Selma. Watch this space to get all the info you need. 

Since start, we have been developing Selma together with our clients and our growth wouldn’t be possible without our community. Now it’s the time to turn our customers and interested people also into owners and develop our journey even closer with you.

How can you become a Selma shareholder? 

You can find everything on the Selma page of our crowdinvesting partner Seedrs.

What does crowdinvesting mean? 

Simply said, crowdinvesting is a form of raising funds. As this is mostly done by startups and entrepreneurs, it also helps finding and creating a community that shares the same vision, ideas and values. In our case, you can start investing in Selma Finance directly via the online platform You get the opportunity to buy shares of Selma, help us on our mission to make financial advice accessible for everyone and participate in further growth and future success.

Why crowdinvesting? 

You are probably wondering why we are doing a crowdinvesting round? We dream of a world where everyone has access to high-quality investment services without being super involved into the “finance world” and without being rich to even be able to afford an investment service – simply make financial advice and reaching financial goals possible for everyone. 

With the crowdinvesting you have the opportunity to support and be part of this big mission.

Why Selma?

The topics finance and investing have risen in popularity. Truth to be told, it can still be extremely difficult to get into it and thus can feel complicated and frustrating. Selma was founded with this thought in mind and wants to offer a solution that makes financial advice and investing accessible, affordable and most importantly easy for everyone. Selma offers low fees and diversified portfolios that are tailored to the investor’s risk profile and financial goals. There is always the opportunity to get expert guidance offered by a human. The Selma platform is available on desktop and mobile, plus it is user-friendly and easy to use – giving everyone without a finance degree an excellent platform to reach their financial goals.

Milestones in Selma history

  • +12’000 Clients in Switzerland
  • 4.7/5 Google Review
  • +30 people within the Selma Crew

What happens with the investment? 

We have two specific goals we want to achieve. First, we want to grow our client base even further and become the No. 1 digital wealth app in Switzerland. Secondly, and just as important is the development of the product. In the future, you will receive more personalised financial advice, get more insights into your investments, have the possibility to invest for your family and get new services to simplify your financial life further.

Wanna know more and get some exclusive material? 

If you are now just as excited as we are and want to learn more about the topic, share your thoughts and feelings with others, then we can offer you the right place to do this. 

Join our contributor community! There you get exclusive sneak peaks, information and happenings all around the Selma crowdinvesting campaign.  

In case you have more questions, there is a dedicated FAQ article where we answer questions that have come up during the process and webinar dedicated to the crowdinvesting campaign.

Your second best choice is to simply favourite this blog post as we spill more of the tea the further the campaign proceeds. 😉


Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs or the fundraising business do not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications about any campaigns on Seedrs you receive from Seedrs or the fundraising business, through email or any other medium, should be construed as an investment recommendation.

This post has been approved as a financial promotion by Seedrs Limited on 10/05/2023 and is sent by Selma Finance.

Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW.

This information is advertising according to Art. 68 FinSA, is provided for information purposes only and does not constitute investment advice. It is not a public offer according to Art. 35 FinSA.

About the author
Sonja Egger

Sonja Egger

Sonja is a communication pro with background in Media and Intercultural Communication. She is here with the mission to keep your content varied, interesting and enjoyable. Outside of working hours Sonja is either swinging the paint brush or watching cat videos. 😺