AI-powered financial advice
You are unique, and so are your financial needs. Selma AI provides tailored financial advice throughout your financial journey.
Try it out for free
More than your average investment app
Get advice on how to start
Start by chatting with Selma. She will calculate how much money you should keep as a cash “buffer” for emergencies, how much to invest now, how to invest step-wise and how to split your money in pillar 3a and a monthly plan.
Get your individual investment plan
Selma puts together a plan using Exchanged Traded Funds (ETFs) which might include shares, bonds, precious metals, real estate and private equity – the mix depends on your individual investor profile.
AI-powered guidance for your financial journey
The financial market is always on the move, just like your life. With Selma AI, we provide tailored advice to navigate your financial journey. Get answers to your questions, real-time analysis, and tips for improving your finances.
Connect with Selma’s experts
Would you like to look at your investment plan together with one of Selma’s experts? Simply reach out via chat or email or even book a quick call to talk through your situation.
Your personal financial assistant for one monthly fee
All advice services are included in the monthly fee which includes managing your wealth 24/7.
Advice on how to invest your money
Selma analyses your financial big picture and suggests the right amount to start with – and invest monthly.
Advice on the right investment plan
Investments need to fit your life. Selma puts together your individual investment plan. Simply transfer money and Selma builds your portfolio.
Advice at your fingertips – any time
Use the Selma iOS or Android app to get access to personalised tips and recommendations throughout your life.
Selma's happy clients
More than 350 reviews on Google
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Michael Sprenger
The perfect solution for "no headache" robo advisory
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Silvan Krähenbühl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Terry Sullivan
New customer here , so I can’t talk about return / investment ratio. But the BEST customer service I’ve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!