Financial advice based on your life
Get the guidance you need to make smart decision about your money.
Get started with your plan
Selma, your digital investment assistant
Get advice on how to start investing
Selma starts by chatting with you and learning about your financial situation and preferences. Then you let her do the math and get guidance on how much money to invest and what kind of plan to follow.
Let Selma take care of your investments
Transfer money when you’re ready and watch how Selma makes transactions, divides the sum to different products in your plan and keep an eye on the markets.
Keep Selma with you, for years to come
Lean back and enjoy the comfort of your financial assistant. Selma does the boring thing about investing and automatically adapts your plan in case your life changes – you earn more, buy a house or start a family.
Your personal financial assistant for one monthly fee
Get relevant and personalised advice throughout your time of investing with Selma.
Learn what to do with your savings
Selma looks at your financial big picture and recommends how much money to invest and chooses an investment plan for you.
Rely on Selma to watch over your money
Selma keeps an eye on financial markets and buys, sells and manages your investments for you.
Keep an overview of your costs
One transparent monthly fee to manage your investments. The fee is calculated across both accounts at Selma.
Get clarity when tax season comes around
Selma provides you with a yearly tax report and pillar 3a payment confirmation which allow you to correctly tax your investments with ease.
Technology paired with human support
Selma’s crew of financial experts is always available to help you with your questions and challenges.
Selma's happy clients
More than 200 reviews on Google
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Michael Sprenger
The perfect solution for "no headache" robo advisory
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Silvan Krähenbühl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Terry Sullivan
New customer here , so I can’t talk about return / investment ratio. But the BEST customer service I’ve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!