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Personal financial advice - Selma

Life situations are individual and so are your financial needs. Selma guides you along the way – from the start to keeping your finances in shape.

Get started with your plan
How monthly investing pays off

More than your average investment app

From a personalised investment plan to financial advice that helps you make the most out of your money – use the Selma app to stay on top of your investments at any time.
  • How to start investing

    Learn how to start investing

    Start by chatting with Selma. She will calculate how much money you should keep as a cash “buffer” for emergencies, how much to invest now, how to invest step-wise and how to split your money in pillar 3a and a monthly plan.

  • Individual investment plan

    Get your individual investment plan

    Selma puts together a plan using Exchanged Traded Funds (ETFs) which might include shares, bonds, precious metals, real estate and private equity – the mix depends on your individual investor profile.

  • Tips for your wealth

    Follow Selma’s tips for your wealth

    Got the promotion or bought a house? Let Selma know and your investment plan will adapt to your new situation. Inflation increases? Selma will reach out and suggest ways to make more out of your money.

Selma Finance Experts

Connect with Selma’s experts

Would you like to look at your investment plan together with one of Selma’s experts? Simply reach out via chat or email or even book a quick call to talk through your situation.

Your personal financial assistant for one monthly fee

All advice services are included in the monthly fee which includes managing your wealth 24/7.

  • Advice on how to invest your wealth

    Selma analyses your financial big picture and suggests the right amount to start with – and invest monthly.

  • Advice on the right investment plan

    Investments need to fit your life. Selma puts together your individual investment plan. Simply transfer money and Selma builds your portfolio.

  • Advice at your fingertips – any time

    Use the Selma iOS or Android app to get access to personalised tips and recommendations throughout your life.

Selma's happy clients


More than 300 reviews on Google

Let’s get started

Chat with Selma and join to more than 12,000 happy investors.