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AI-powered financial advice

You are unique, and so are your financial needs. Selma AI provides tailored financial advice throughout your financial journey.

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More than your average investment app

With support of AI, Selma guides you through your financial journey, providing helpful tips, analyses, and answers to your questions along the way. This feature is available in the App.
  • A picture of a chat with Selma on a mobile phone

    Get advice on how to start

    Start by chatting with Selma. She will calculate how much money you should keep as a cash “buffer” for emergencies, how much to invest now, how to invest step-wise and how to split your money in pillar 3a and a monthly plan.

  • A picture of a Selma log on a mobile phone

    Get your individual investment plan

    Selma puts together a plan using Exchanged Traded Funds (ETFs) which might include shares, bonds, precious metals, real estate and private equity – the mix depends on your individual investor profile.

  • A picture of a chat with Selma AI on a mobile phone

    AI-powered guidance for your financial journey

    The financial market is always on the move, just like your life. With Selma AI, we provide tailored advice to navigate your financial journey. Get answers to your questions, real-time analysis, and tips for improving your finances.

Selma Finance Experts

Connect with Selma’s experts

Would you like to look at your investment plan together with one of Selma’s experts? Simply reach out via chat or email or even book a quick call to talk through your situation.

Your personal financial assistant for one monthly fee

All advice services are included in the monthly fee which includes managing your wealth 24/7.

  • Advice on how to invest your money

    Selma analyses your financial big picture and suggests the right amount to start with – and invest monthly.

  • Advice on the right investment plan

    Investments need to fit your life. Selma puts together your individual investment plan. Simply transfer money and Selma builds your portfolio.

  • Advice at your fingertips – any time

    Use the Selma iOS or Android app to get access to personalised tips and recommendations throughout your life.

Selma's happy clients


More than 350 reviews on Google

Let’s get started

Chat with Selma and join to more than 12,500 happy investors.