Personal financial advice - Selma
Life situations are individual and so are your financial needs. Selma guides you along the way – from the start to keeping your finances in shape.
Get started with your plan
More than your average investment app
Learn how to start investing
Start by chatting with Selma. She will calculate how much money you should keep as a cash “buffer” for emergencies, how much to invest now, how to invest step-wise and how to split your money in pillar 3a and a monthly plan.
Get your individual investment plan
Selma puts together a plan using Exchanged Traded Funds (ETFs) which might include shares, bonds, precious metals, real estate and private equity – the mix depends on your individual investor profile.
Follow Selma’s tips for your wealth
Got the promotion or bought a house? Let Selma know and your investment plan will adapt to your new situation. Inflation increases? Selma will reach out and suggest ways to make more out of your money.
Connect with Selma’s experts
Would you like to look at your investment plan together with one of Selma’s experts? Simply reach out via chat or email or even book a quick call to talk through your situation.
Your personal financial assistant for one monthly fee
All advice services are included in the monthly fee which includes managing your wealth 24/7.
Advice on how to invest your wealth
Selma analyses your financial big picture and suggests the right amount to start with – and invest monthly.
Advice on the right investment plan
Investments need to fit your life. Selma puts together your individual investment plan. Simply transfer money and Selma builds your portfolio.
Advice at your fingertips – any time
Use the Selma iOS or Android app to get access to personalised tips and recommendations throughout your life.
Selma's happy clients
More than 300 reviews on Google
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Michael Sprenger
The perfect solution for "no headache" robo advisory
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Silvan Krähenbühl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Terry Sullivan
New customer here , so I can’t talk about return / investment ratio. But the BEST customer service I’ve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!