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Financial advice based on your life

Get the guidance you need to make smart decision about your money.

Get started with your plan
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Selma, your digital investment assistant

Your friendliest digital financial advisor sets up your plan and makes sure it fits your life.
  • Get advice on how to start investing

    Get advice on how to start investing

    Selma starts by chatting with you and learning about your financial situation and preferences. Then you let her do the math and get guidance on how much money to invest and what kind of plan to follow.

  • Let Selma take care of your investments

    Let Selma take care of your investments

    Transfer money when you’re ready and watch how Selma makes transactions, divides the sum to different products in your plan and keep an eye on the markets.

  • Keep Selma with you, for years to come

    Keep Selma with you, for years to come

    Lean back and enjoy the comfort of your financial assistant. Selma does the boring thing about investing and automatically adapts your plan in case your life changes – you earn more, buy a house or start a family.

Your personal financial assistant for one monthly fee

Get relevant and personalised advice throughout your time of investing with Selma.

  • Learn what to do with your savings

    Selma looks at your financial big picture and recommends how much money to invest and chooses an investment plan for you.

  • Rely on Selma to watch over your money

    Selma keeps an eye on financial markets and buys, sells and manages your investments for you.

  • Keep an overview of your costs

    One transparent monthly fee to manage your investments. The fee is calculated across both accounts at Selma.

  • Get clarity when tax season comes around

    Selma provides you with a yearly tax report and pillar 3a payment confirmation which allow you to correctly tax your investments with ease.

Selma Finance Experts

Technology paired with human support

Selma’s crew of financial experts is always available to help you with your questions and challenges.

Selma's happy clients


More than 200 reviews on Google

Let’s get started

Chat with Selma and join to more than 7,000 happy investors.