Former Swiss Life CEO Bruno Pfister joins Selma as an advisor
Bruno Pfister, Group CEO of Swiss Life from 2008 to 2014, is now a strategic advisor to Selma. He’ll help us support people before and after retirement.
We’re happy to welcome Bruno Pfister to Selma as a strategic advisor. The former Group CEO of Swiss Life brings more than three decades of experience in banking, insurance and pensions.
Bruno will help us support people before and after retirement – with a mix of AI-powered and personal advice.
The key points at a glance
- Bruno Pfister is now a strategic advisor to Selma.
- He led Swiss Life as Group CEO from 2008 to 2014.
- He’ll help Selma become a trusted companion for the years around retirement.
Why retirement?
More than 100’000 people retire in Switzerland every year. About half take some or all of their pension fund savings as a lump sum – together around 17 billion CHF a year.
That comes with big decisions: annuity or lump sum, how to stagger withdrawals from the 2nd pillar and pillar 3a, when to withdraw to save tax, and how to invest the money safely for the long term.
Good advice on these questions shouldn’t be reserved for very wealthy clients. We want to make it available to everyone.
In their own words
“With Bruno, we’re gaining someone who knows the Swiss pension market like few others. His experience will help us make Selma a trusted companion for the years around retirement.”
Patrik Schär, CEO of Selma
“Many people feel left alone with financial questions and simply overwhelmed by big decisions, such as whether to take their pension as an annuity or a lump sum. Selma gives these people simple, cost-efficient access to AI-based advice and digital, personalised wealth management. That means they get more out of their money.”
Bruno Pfister
About Bruno Pfister
Bruno Pfister is a lawyer with an MBA. He began his career in investment banking at J.P. Morgan. After eight years at McKinsey advising financial services firms, he became CFO of LGT Group and then head of products at Credit Suisse.
In 2002 he joined Swiss Life as Group CFO, later became CEO International, and led the group as Group CEO from 2008 to 2014. He has since chaired the boards of Rothschild & Co Bank Zurich, Credit Suisse Asset Management, Quintet Switzerland and the Assura Group, among others.
Welcome on board, Bruno!
Carina Wetzlhütter
Carina makes technology understandable. She joined Selma to help explain finance in a more human way. Winter being her favorite season, she loves ❄️ and 🎿.
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