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A plan for your retirement

You’ve worked for many years and built up your savings. Now it’s time for your money to work for you. Selma helps you do that – with a personal plan, automatic wealth management and support from experts.

Get your plan

4.6

More than 400 reviews
+16'000
Happy clients
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  • Winner Hypt Award 2026

    Highest client satisfaction among Swiss digital providers

  • 4.6 stars

    From 400+ Google reviews

  • KGeld comparison winner 2026

    Best net return

  • 4.6 stars

  • Smiling woman with short blonde hair looking at her smartphone

    What should I do with my pension fund money?

    Annuity or lump sum? Or both? How much money do I need each month? And how do I invest my savings so they last as long as possible?

    Whether you’re still preparing for retirement or already retired: Selma doesn’t just give you a personal plan. Selma also puts it into action for you.

    Start with no commitment

As seen in

First the plan. Then the action.

Selma combines digital wealth management with personal financial planning and advice. All in one app.
  • Selma’s AI-powered retirement planning in the app: you ask Selma AI whether your money will last, and Selma shows your pension gap, with support from Swiss financial experts.

    Let’s plan your retirement together

    Selma creates a personal retirement plan that fits your financial situation and goals. And if you have questions or would rather talk to a person, our financial experts are there for you.

    Get started
  • Your personal investment plan in the Selma app: invest your pension capital, keep a reserve and pay out 2'000 CHF a month.

    Selma puts your plan into action. Automatically

    Based on your retirement plan, Selma builds a broadly diversified ETF portfolio that fits your financial situation and goals. Selma follows key principles so your money is invested sensibly.

Selma’s key principles for investing in retirement

How much money should you keep available, how much should you invest and how do you plan future withdrawals? Selma helps you find the right balance.

  • Secure your cash first

    Part of your savings should be available at any time. That way you can cover your day-to-day costs without having to sell investments when markets fall.

  • Choose your risks wisely

    Not every part of your savings needs to be invested the same way. What matters is when you need the money and how much risk suits your situation.

  • Balanced, with a Swiss focus

    If you spend your money in Swiss francs, your investments should reflect that. A suitable share in Swiss francs can reduce currency risk.

  • Set a clear withdrawal plan

    In retirement, your savings become a source of income. Selma helps you plan how much you can withdraw regularly and how long your money is likely to last.

  • Small costs, big impact

    Even small differences in fees add up over the years. What matters is the return you actually keep after all costs.

  • Selma’s retirement support in the app: an investment forecast with monthly withdrawals of 2'000 CHF, while the rest stays invested.

    Managed automatically. With a personal withdrawal plan.

    Once you invest, Selma takes care of the ongoing management and adjusts your portfolio when needed. With a personal withdrawal plan, you can have money paid out to you regularly. And if you have questions, our financial experts are there for you.

    Get started
  • Pricing in the Selma app: the more you invest, the lower your fee.

    Fair fees. Advice included. No surprises.

    Your retirement plan is free. You only pay once Selma invests and manages your money: 0.42% to 0.68% a year – including automatic wealth management and personal advice.

Ready for your retirement plan?

Find out how Selma can support you in retirement. Start for free and then decide whether you also want to invest with Selma.

  • Selma Finance financial experts

    Personal advice when you need it

    Annuity or lump sum, large pension fund withdrawals or a complex financial situation: some questions are best discussed with a real person. That’s why our financial experts are there for you in person.

    Book a free call

Selma, bank or robo-advisor?

Selma

Personal retirement planning
Retirement-optimised portfolio
Automatic payout plan
Ongoing monitoring and adjustments
Independent product selection
Everything in one app

Bank advice

Personal retirement planning
Retirement-optimised portfolio
Automatic payout plan
Ongoing monitoring and adjustments
Independent product selection
Everything in one app

Robo-advisor

Personal retirement planning
Retirement-optimised portfolio
Automatic payout plan
Ongoing monitoring and adjustments
Independent product selection
Everything in one app

Frequently asked questions

How is Selma regulated?

Selma Finance AG is an independent asset manager licensed by FINMA. Its supervisory organisation is OSFIN.

Can’t find an answer to your question? Visit Selma’s FAQs or get in touch with Selma’s expert team via live chat.

Go to FAQs