Introducing: new pricing tier for all accounts above 500’000 CHF!

Fees are one of the deciding factors when it comes to performance and financial success and at Selma, we make sure to put your success at the forefront of everything we do. Let's dive right into the details!

Pricing structure before November 2023

• For investments up to 50'000 CHF, the fee is 0.68%.
• For investments ranging from 50'000 to 150'000 CHF, the fee is 0.55%.
• For investments exceeding 150'000 CHF, the fee is 0.47%.

With our existing pricing structure, we proudly stand as one of the most competitively priced providers in Switzerland, ensuring both value and quality for our clients.

However, we recognize the importance of evolving in response to our client needs. We have been listening to your feedback and understand that many of you have been seeking a more cost-effective solution, especially for higher-value investments.

Your financial goals matter to us, and that's why we are thrilled to introduce a new, more affordable pricing tier designed specifically for investments starting from 500’000 CHF.

New pricing tier for investments from 500’000 CHF: 0.42%

Starting today, for those of you investing more than 500'000 CHF, you can enjoy our new pricing tier set at just 0.42%. This is our way of putting your financial success front and center.

How do you benefit from Selma’s pricing tiers?

• Enhanced savings: All tiers can be reached by combining wealth across your investment account and pillar 3a account at Selma.
• Customer service no matter what price: You will always have access to high-value customer support and service at Selma – no matter if you pay 0.68% or 0.42%.
• Clear service fee structure: We believe in transparency. We will always try to make investing as understandable and straightforward as possible.

You can calculate your monthly Selma fee on Selma's pricing page.

Custom pricing from CHF 5 million

There is one more addition to Selma’s pricing model. For clients who want to invest more than 5’000’000 CHF, we are offering custom pricing that fit their wealth level and situation. 

Please reach out to us via email or live chat if you’d like to discuss a Selma solution! We’re happy to help.

Selma will always keep on innovating to lower costs through automation and technology. At the same time, we are working on requests and wishes our clients bring in at all times.