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"Selma takes care of everything"

Sonja Egger
by: Sonja Egger3 min read

We asked our client Sophie about her views on Selma and her experiences with investing. 💸

Hi Sophie, why don't you tell us a bit about yourself?

Sophie: Hi, my name is Sophie. 👋 I grew up in Switzerland but my roots are in Belgium and England.

At the moment I work as a product manager for UBS. Next to that, I am also involved in a foundation in Ethiopia, which provides education for children in need. I love to spend my free time with my friends and loved ones.

What experiences have you had with investing in the past?

Sophie: To be honest, Selma was my first investment experience. I always thought about starting to invest and even though I knew how to invest in theory, because of my work, I didn't have the courage to get started with it.

I was aware that I should not keep all my savings in a bank account, but at the same time, I was also afraid of doing something wrong.

How did you get to know Selma?

Sophie: I got to know Selma through LinkedIn. Selma's team contacted me to ask for some early feedback. The message I received was very friendly and catchy. So I took a closer look.

Selma's website gave me a great impression immediately. It was simple, smart, and friendly. This was exactly the kind of service that I was missing and looking for. The team took my feedback into account right away. I became Selma's client pretty fast.

What would you say makes Selma different?

Selma is fresher, younger, and easier than the rest. Selma takes care of everything for me so that I don't need to do it. There are no negative surprises as the fees are very clearly presented. 

What really made a big difference, for me, was Selma's close contact with customers. Even though it is an online investment service, there is a great foundation of trust as you can easily get to know the team at one of Selma's events.

What could Selma improve?

Sophie: At the moment, I am very happy with Selma. I think the risk assessment at the start is something that could be tweaked a bit. The chat is already very nice, but the answers depend on your mood and situation.

Could this be improved in a creative way?

Bonus question - what is your investment tip? 🌟

Sophie: Just start! 😃 It needs a bit of willpower to finally get started, but once you do, you will see that it pays off.

Sophie on mountain
About the author
Sonja Egger

Sonja Egger

Sonja is a communication pro with background in Media and Intercultural Communication. She is here with the mission to keep your content varied, interesting and enjoyable. Outside of working hours Sonja is either swinging the paint brush or watching cat videos. 😺