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Use it during signup to unlock your 34CHF  welcome bonus. Just paste it under bonuses before funding your account.

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Investing with your digital assistant

Open your account online, within minutes.

  • Illustration of a mobile phone with chat bubbles

    Chat 
with Selma

    Selma takes a look at your financial big picture and learns how to structure your finances.

  • Illustration of a document with a checkmark

    Get 
your plan

    Selma crafts a personal investment plan that fits to your life and finances.

  • Illustration of thumbs up

    Add bonus code

    Tap “Finish account setup” on your home screen, then add your code under “Check fees & add bonus code.”

  • Illustration of a computer with loading screen

    Open your account

    All you need is your ID, passport and your smartphone. Everything happens online.

Kira

I liked your approach: To meet the investors at eye level, ditch all finance jargon, and work fully digitally.

Kira

Communications Expert

Patrik Schär

Proper financial advice shouldn’t be only accessible to a few that have a lot of money. With Selma, our goal is to provide everyone with the financial help they need to make smart decisions.

Patrik Schär

CEO at Selma

Your money is secure at Selma

Reliable partners and great technology protect your wealth.

  • Secured by a Swiss bank

    Your money and your investments are stored at your personal 
bank account at our partner banks Saxo Bank and VZ Vermögenszentrum in Switzerland.

  • Safed by technology

    Secure your account with two-factor authentication, SMS code, face recognition and fingerprint ID. You're controlling your money.

  • Regulated financial service

    Selma Finance AG is regulated as an independent Financial Advisor in Switzerland.

  • Bank grade encryption

    The security of your data is our highest priority. Your data is treated with utmost care, stored in highly secure data centers and always encrypted in-flight.

  • Close the account at any time

    In case you want to leave us, closing your account will take a few business days. Just get in touch.

  • 4.6 star review

    Selma Finance Review Google

  • Rising star 2022

    FinTech Innovators Report

  • 4.7 star review

    Selma Finance App Store

  • 4.8/5 score in 2020

    Finanz-Innovator Preis

    Selma Finance Award Finanz-Innovator Preis

Featured in

  • Selma Finance article HZ
  • Selma Finance article Finanz un Wirtschaft
  • Selma Finance article SRF
  • Selma Finance article Finanz un Wirtschaft
  • Selma Finance article NZZ
  • Selma Finance article Moneyland

Download the Selma iOS app

Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.