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Investinghero invited you to try out Selma!

Let’s figure out your investment plan together. With this link you will earn a 34 CHF bonus in the first year of investing with Selma!

Get started now

Investing with your digital assistant

Open your account online, within minutes.

  • Chat 
with Selma

with Selma

    Selma takes a look at your financial big picture and learns how to structure your finances.

  • Get 
your plan

your plan

    Selma crafts a personal investment plan that fits to your life and finances.

  • Open 
your account

your account

    All you need is your ID, passport and your smartphone. Everything happens online.

  • Lean back!

    Lean back!

    Selma buys, sells and takes care of your money for you, for years to come.

Your money is secure at Selma

Reliable partners and great technology protect your wealth.

  • Secured by a Swiss bank

    Your money and your investments are stored at your personal 
bank account at our partner banks Saxo Bank and VZ Vermögenszentrum in Switzerland.

  • Safed by technology

    Secure your account with two-factor authentication, SMS code, face recognition and fingerprint ID. You're controlling your money.

  • Regulated financial service

    Selma Finance AG is regulated as an independent Financial Advisor in Switzerland.

  • Bank grade encryption

    The security of your data is our highest priority. Your data is treated with utmost care, stored in highly secure data centers and always encrypted in-flight.

  • Close the account at any time

    In case you want to leave us, closing your account will take a few business days. Just get in touch.

  • 4.8 star review

  • Best Swiss startup in 2019

    Geneva Wealth Tech Award

  • 4.8 star review

  • 4.8/5 Score in 2020

    Finanz-Innovator Preis

Featured in

  • HZ
  • Blick
  • Finanz un Wirtschaft
  • SRF
  • Luzerner Zeitung

Download the Selma iOS app

Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.