Investing done right
Selma makes smart investing transparent and easy. As a Sparrow employee you can start with a unique bonus of CHF 150. Start now and invest into your future.
Start investing today
Start investing with a special bonus!
Open your account in just a few minutes, all online.
Get your investment plan
Signup and chat with Selma about your financial situation.
Invest at least 2'000 CHF
With this minimum you get a global investment plan.
Start with a bonus
Use the Code "sparrow150" and get a 150 CHF Bonus 😎. The bonus will paid out in 4 steps over the year.
Relax
Lean back, relax and know you did something good for your future.
Get an investment plan that fits your financial situation
Start with a short chat
Chat nowTell Selma about your finances, plans, existing investments and thoughts about risk! Selma creates your individual investment plan and makes sure your money always fits your life.
Get a portfolio of cost-efficient investments
To manage risk well, it's best to spread your investments around the world, but also across different asset classes. Selma does all of this for you and uses investment products that let you invest in many things at once. For that, Selma uses Exchanged Traded Funds (ETFs).
Let Selma take care of your investments
When markets or valuations of markets around the world move, Selma adjusts your investments. No need to scan financial newspapers – your digital assistant enjoys her hobby and keeps calculating what's best for your money. She also buys or sells if long-term calculations decide it's best.
Want to invest in a sustainable plan?
No problem! Activate the sustainable strategy with just one click. With this preference Selma uses a filter to make sure your individual investment plan only includes companies that go the extra mile.
Your digital financial assistant for one monthly fee.
Get your friendly personal digital investor to take care of your investments.
One transparent fee
Selma's fee depends on your investment amount. Calculate your price with Selma's fee calculator.
Start with 2'000 CHF
And set up a monthly savings plan starting from 100 CHF per deposit.
Invest how it fits you best
Monthly or occasionally – your money is automatically invested as soon as you transfer it to your account.
Secure bank account
The account in your name, and your money is kept safe by Saxo Bank (Switzerland).
Low-cost investments
Invest in stock listed ETFs (Exchange Traded Funds) that keep your costs low.
All online
Open an account in minutes via video verification and online signing. Available for +18 years old Swiss residents.
Take out money without cost
Withdraw or close your account at any time. It usually takes 3–4 days until investments are sold and transferred back to you.
Selma crew support
Ping the Selma crew via live chat with any question.
See what's happening at any time
Keep an eye on all transactions Selma is doing for you 24/7. Access your account via web and mobile.
Testimonials
More than 280 reviews on Google
Martin St
Straight forward and interesting solution for people who don't have time and exp. to manage their own portfolio. The Selma crew is really helpful and answers very quickly
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Silvan Krähenbühl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Prathamesh Thakur
No stress, no effort investing for newbies. Just put your money in and let the Selma take care of the rest.
Álvaro Nussbaum
Great way to invest. They have a very good and simple interface where transparency and simplicity reign
Christoph Koch
Selma shows that it can be easy to invest money, fair price, fast response although everything is online. Swiss company. With my traditional large bank complicated and more expensive. That's why I have chosen Selma and can recommend it.
Still open questions?
Use the code "sparrow150" when opening your account. The total value of your bonus is 150 CHF! The total bonus will paid out in 4 steps over the year. The first payment happens after you have fund the minimum amount of 2'000 CHF. The next 3 payments will happen every 3 months.
Why should I choose Selma for investing?
Is there a minimum investment amount?
Who can benefit from this bonus?
Can’t find the answer you’re looking for? Our team of experts will help with your questions via live chat or visit our FAQs.
Start with your special bonus today!
Open your Selma account with the promo code "sparrow150" and start with a 150 CHF Bonus.