A smart ETF portfolio
Selma puts together an individual ETF portfolio and manages it automatically for you – for years to come. Get started in a few minutes, completely online.
Get started for free
That's how it works
Sign up, get your individual ETF-Portfolio and open your account online, within minutes.
Chat with Selma
Selma takes a look at your financial big picture and learns how to structure your finances.
Get your portfolio
Selma crafts a personalised ETF portfolio that fits to your life and finances.
Open your account
All you need is your ID, passport and your smartphone. Everything happens online.
Lean back
Selma manages your portfolio automatically for you.
Your individual ETF portfolio
You're unique! Your investments should reflect that. That's why at Selma, there are no standardized portfolios; instead, your portfolio is tailored to you.
Automatically managed for you
That's how it worksOpen your account and relax. Selma takes care of your portfolio management automatically. We constantly monitor the financial markets and your personal financial situation, ensuring your portfolio is always perfectly balanced.
Activate your sustainable strategy
At Selma, you have the voluntary option to choose a sustainable investment strategy. Your money will then be exclusively invested in ETFs that meet strict sustainability criteria.
Try it out for free
Sign up for free and discover your tailored ETF portfolio. Learn about the investments Selma suggests for you and see the potential past performance of your portfolio.
Selma's happy clients
More than +350 reviews on Google
Bruno Frank
If you have some money - whether little or a lot - to invest in the long term that should grow passively without having to deal with the stock market and such, but you expect transparency, information and tailoring to your risk tolerance, then Selma is the right place...
Anna-Lena Buscetta
I've only had good experiences. Quick and professional answers to all questions. I've even made a profit. Simple and traightforward, even for people who don't know much about investments. Keep it up! :)
Simon Widmer
Probably the easiest and most-comfortable way to invest in ETF. Especially for someone who is not a professional investor, stock-market guru and is not planning to become one. It is automated, user-friendly and newbie-approved. Highly recommended!
Diego Anders
Selma is exactly what I was looking for. An alternative to the rigid and dusty products of the banks. It is transparent, flexible and adapted to my needs!
One transparent fee
No hidden fees or kickbacks. Selma takes care of everything for one transparent monthly fee.
Start already with 2'000 CHF
And add money starting from 100 CHF.
Invest how it fits you best
Monthly or occasionally. Your money is automatically invested as soon as you transfer it to your account.
Secure bank account
The account in your name, and your money kept by Saxo Bank.
Low-cost investments
Invest in stock listed ETFs that keep your costs low.
Covered by simple monthly fee
A transparent fee that covers it all.
All online
Open an account in minutes. Available for +18 years old Swiss residents.
Take out money without cost
Withdraw or close your account at any time. It usually takes 3–4 days until investments are sold and transferred back to you.
See what's happening at any time
Keep an eye on all transactions Selma is doing for you 24/7. Access your account via web and mobile.
Get answers
Ping the Selma crew via live chat with any questions.