Recent stories
Dominik: "Selma did not have any snag"
Dominik works in child care, became an Instagram “star” and is one of Selma's clients and contributors.
Sophie: "Selma takes care of everything"
Sophie is a project manager with a passion for children’s education. For her, Selma’s closeness to customers really made a difference.
Sandra: "With Selma I can invest without this nagging feeling"
Sandra is a manager and a mother who enjoys spending time in nature. She likes that she can reach Selma at any time, without preparing in advance.
Juan Carlos: "Selma gives me a certain peace of mind that I do not get from other ways of investing"
Juan Carlos works as Research Assistant and Software Engineer in Lausanne. He feels that Selma is giving him a certain peace of mind that he does not get from other ways of investing.
Mirko: "Selma really listens to their community"
Mirko is an active Selma contributor. He feels that many people are ignored by the financial industry. Read hear why he joined Selma and his review.
Alain: "I know that the team is always doing their best for their clients"
Alain is a former consultant and works as a product manager at Sunrise. For him, Selma stands out because of its honest approach.
Peter: "Selma convinced me with their transparent pricing"
Peter is one of Selma's early clients. He's annoyed by hidden fees and appreciates Selma's clear prices.
Our happy customers
More than 200 reviews at Google
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Michael Sprenger
The perfect solution for "no headache" robo advisory
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Christos Tsiaras
Very easy to invest! Highly recommended since it is very easy to invest.
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
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Who’s behind Selma?
Meet the teamInvesting money should be easy to understand, fast, fairly priced and exciting. We’re building Selma so that anyone can enjoy investing —regardless if you’re a pro or just starting up.
Do you want to be part of
the contributor community?
The community is open for everyone who wants to shape Selma 
with us. Join us, just as you are. No experience needed.